Resources on advertising optimization
Guides on measurement, bidding and budget allocation for marketing directors, performance teams and agencies.
MeasurementIntegrationsBudget
Measurement · 4 min
Advertising attribution: why each platform’s metrics don’t match your CRM
Google, Meta and TikTok all claim the same sale. Six reasons their figures don’t match your CRM and how to measure with a single reference.
Daniel Gonzalez · Chief Commercial Officer
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Integrations · 5 minHow to upload offline conversions to Google Ads and Meta
What data you need, how it is linked to the click and what changes in bidding when the platforms receive your real sales.
BudgetComing soonBudget allocation across media: from intuition to algorithm
Why a fixed allocation loses performance and how to decide every day how much to invest in each channel.
MeasurementComing soonSource of truth: what it is and how to use it to optimize campaigns
The system where your business records the results that matter, and how to turn it into the reference for your media.
Optimize with your business data
We will show you Babuin with your media and your source of truth. No commitment.