Use your AI. Ask your campaigns.
Connect Babuin to Claude, ChatGPT or any client compatible with the Model Context Protocol. Query results, DBA allocations or MonkeyBot actions in natural language, with your user’s permissions.
Babuin, inside the assistant you already use
MCP (Model Context Protocol) is the open standard that lets AI assistants use external tools and data. Babuin’s MCP server connects your assistant with your campaigns, your reports and the algorithms that optimize them.
Instead of opening each dashboard, you ask in natural language and the answer comes with Babuin’s data: each medium’s spend and the results measured in your source of truth, not the conversions each platform claims for itself.
From a report to an action, in one sentence
A few examples of what you can ask your assistant with Babuin connected.
- Instant reports
“How much have I invested this week in each medium, and at what cost per lead in the CRM?”
- DBA allocations
“Why has DBA moved budget from Meta to Google since Monday?”
- Matched against your source of truth
“Which campaigns have a cost per install above target?”
- Benchmarks
“Compare this month’s performance with the average for similar campaigns.”
- Estimates
“Estimate the reach of a TikTok campaign with this budget and this audience.”
- Audited actions
“Raise the lead campaign’s budget by 10% and leave a note with the reason.”
Your assistant only does what you could do
- 01 · permissions
With your user
The MCP server connects with your Babuin user’s permissions. If you can’t see an account, neither can your assistant.
- 02 · audit
Everything is logged
Every query and every action is logged and audited in Babuin, along with who requested it.
- 03 · control
Revocable
You disconnect access whenever you want. The ad accounts and their history remain yours.
- 04 · data
In the European Union
Data is hosted in the EU, GDPR-compliant.
Works with your assistant
Claude, ChatGPT, Gemini, Copilot, Perplexity, DeepSeek and any client compatible with the Model Context Protocol.
How to get started: request access, add Babuin as a connector in your assistant with your user and start asking. We help you with the setup.
What we usually get asked about MCP
What is an MCP server?
MCP (Model Context Protocol) is an open standard, introduced by Anthropic in late 2024, for connecting AI assistants with tools and data. An MCP server exposes those tools securely; Babuin’s exposes your campaigns, reports and algorithms.
Is it safe to connect my AI via MCP?
Yes. The MCP server connects with your user’s permissions: your assistant only sees and does what you could see and do in Babuin. Every query and action is logged and audited.
Which assistants are compatible?
Claude, ChatGPT, Gemini, Copilot, Perplexity, DeepSeek and any client compatible with the Model Context Protocol.
Can it change my campaigns?
It can query and, if your user has permission, also act: create or adjust campaigns and budgets. Every action is logged in Babuin along with who requested it, just as if you had done it from the web.
Do I need to know how to code?
No. You connect it from your assistant’s connector settings and use it in natural language. We give you access and help you set it up.
What data does my assistant see?
The data for the accounts and campaigns your user has access to in Babuin: spend, results, DBA allocations, MonkeyBot actions and reports. Data is hosted in the European Union, GDPR-compliant.
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