Advertising optimization platform
Babuin optimizes your campaigns with your business’s sales
Babuin is our platform, connected to all your channels and to your business’s sales, leads or installs. Its algorithms bid, allocate the budget and generate your reports every day. You use it from the web or via MCP, from your AI assistant.
Platforms optimize their metrics. Babuin optimizes yours.
Google Ads, Meta or TikTok optimize towards the conversions each one claims for itself. Those figures rarely match the sales in your CRM, and no platform decides how much you should be investing in the others.
Babuin is the campaign optimization software that sits above your media. It reads the business results you already record, matches them against each channel’s spend and acts: it adjusts bids and handles the budget allocation across media every day.
Why don’t the numbers add up? We explain it in advertising attribution: why each platform’s metrics don’t match your CRM.
Four steps, from your accounts to your report
Babuin does not replace your media platforms. It works on top of them with the information only your business has.
- 01 · link
Link your ad managers
Connect your Google Ads, Meta, TikTok ad accounts and the rest of your media. That way Babuin can start running the buying.
- 02 · connect
Connect analytics and your source of truth
Google Analytics and, if you use them, your CRM, ERP, MMP, e-commerce or a spreadsheet. Babuin reads sales, leads or installs and their value.
See integrations → - 03 · buy
The algorithms bid and allocate
DBA allocates the budget across media every day. MonkeyBot runs the buying in slots and adjusts the bids.
- 04 · report
Automatic reports
Babuin generates the reports for you, with your KPIs: cost per sale, per qualified lead or per install, not in clicks or in conversions attributed by each platform.
From the web or from your AI assistant
The same data, algorithms and reports, in whichever format your team prefers.
Web application
Dashboards with each channel’s spend and results, the budget allocation and the report history. Nothing to install.
Via MCP
Connect Babuin to Claude, ChatGPT or any other assistant compatible with MCP (Model Context Protocol). Ask about your data or request a report in natural language.
Features
Connection to all your channels
Google Ads, Meta, TikTok and the rest of your media, alongside your CRM, ERP, MMP or e-commerce.
Automatic report generation
Reports with your business KPIs, ready without building spreadsheets.
Budget allocation
DBA decides every day how much to invest in each medium.
Slot-based bidding
MonkeyBot releases the budget in slots and buys where the inventory performs best.
For those who invest in several media and measure in their own system
Marketing directors, performance managers and agencies who need to justify their investment with business results.
Advertisers
Brands that invest in several channels and want to measure them against their sales.
Agencies
White label for your clients, with a fee on managed spend.
Apps
Optimization by installs and events measured in your MMP.
Lead generation
Optimize by qualified leads and CRM sales, not by form submissions.
E-commerce
Your store’s real orders and margin as the optimization signal.
It connects to what you already use
If your business records the result somewhere, Babuin can read it. Even from a spreadsheet.
Results measured in the client’s source of truth
The numbers come from the client’s CRM or MMP, not from the platforms’ dashboards. See the case studies in detail.
VodaPay · Vodacom South Africa
With 19% of the budget reallocated
“Working with MonkeyFlux was a game changer for Vodacom South Africa. Thanks to their data-driven approach and advanced optimization technology, we saw a huge uplift in Vodapay app installs and in-app engagement”
Head of Marketing, Vodacom Financial Services · Source of truth: Adjust
FLiPO · Spain
Lead Ads on Meta, same investment
“We tried MonkeyFlux with a test and within a month we had already improved results. It was so clear-cut that today it is part of our advertising investment strategy.”
CEO of FLiPO · DBA and MonkeyBot
About Babuin
What is Babuin?
Babuin is MonkeyFlux’s advertising optimization platform, connected to all your channels. It connects your business’s sales, leads or installs with all your media and, every day, adjusts bids and allocates the budget across channels based on the results recorded in your own source of truth.
What is the “source of truth”?
It is the system where your company records the results that really matter: the CRM, the ERP, your app’s MMP, Google Analytics, your e-commerce or even a spreadsheet. Babuin measures every channel against that data, not against the conversions each platform claims. You can see which systems connect in integrations.
How is it different from Google’s or Meta’s automated bidding?
How do you use Babuin: web or MCP?
Both ways. From the web application, with its dashboards and reports, or via MCP (Model Context Protocol), the open standard that lets AI assistants such as Claude or ChatGPT connect to external tools. With MCP you can query your data and ask Babuin for reports from your assistant, in natural language.
Does it generate reports automatically?
Yes. Babuin generates reports automatically with your business KPIs: spend, results and cost per sale, lead or install on each channel, measured against your source of truth.
What integrations does it have?
It connects to CRMs (Salesforce, HubSpot and others), ERPs, Adjust, AppsFlyer, Google Analytics, e-commerce platforms such as Shopify, and Excel spreadsheets. See the details in integrations.
Does it work for agencies?
Yes. Agencies can use Babuin as a white-label solution for their clients, with a fee on the managed spend.
What is the minimum signal I need?
At least 50 conversions per month per medium, a reliable, connectable source of truth with daily data, and access to the ad accounts via business manager.
When will I start to see improvements?
Our algorithms go through a learning phase in which they gather information about inventory, cost and demand in order to make future estimates. How long it takes depends on the history available, but results should start to show within about two weeks.
When do you not recommend it?
If you run a single channel, because there is no allocation to optimize. If your conversion volume is below the minimum. Or if there is no reliable results source, or it updates weeks late. We will tell you before starting.
Do the ad accounts remain mine?
Yes, always. We work on your own ad managers through access requests: the accounts, the campaigns and the full history are yours. Every action by MonkeyBot and DBA is logged and auditable, and if you ever stop using MonkeyFlux you lose nothing.
How do I get started?
Request a demo. We review with you which source of truth you use, which media you invest in and which business KPI you want to improve, and we show you Babuin in that context.
Keep exploring
DBA: budget allocation
How Babuin decides how much to invest in each medium, every day.
View page →
MonkeyBot: the digital trader for every campaign
Bids per slot, forecasts whether a buy is worth it and audits every bid.
View page →Guide: advertising attribution
Why each platform’s metrics don’t match your CRM.
View page →Optimize with your business data
We will show you Babuin with your media and your source of truth. No commitment.