Optimize your app campaigns with Adjust attribution
Adjust attributes every install and every in-app event to the network, campaign and creative that generated it. Babuin uses that attribution as the source of truth to allocate the budget and adjust bids across Google, Meta, TikTok and the rest of the networks.
and more mediaWhat Adjust already attributes for your app
Babuin doesn’t add another SDK or change your setup: it works with the trackers, events and reports you already have in Adjust.
Installs and reattributions
Installs attributed by network, campaign, adgroup and creative, following Adjust’s tracker hierarchy.
Events with token
The events you have defined in Adjust (sign-up, purchase, subscription) with their token and the revenue associated with each one.
Cohorts and retention
What users do in the days after installing, grouped by source network and install date.
iOS and SKAdNetwork
The aggregated SKAdNetwork measurement that Adjust consolidates alongside traditional attribution, by network and campaign.
Bid and allocate by the value Adjust attributes
With Adjust attribution as the reference, each network is measured by the users it brings and what they do afterwards, not by cost per install.
Cost per event
Optimize by the cost of each event with token (sign-up, purchase, subscription), not only by CPI.
Allocation across networks
DBA moves the investment every day towards the networks whose cohorts perform best in Adjust.
Slot-based bidding
MonkeyBot releases the budget by time band and verifies each slot with the events attributed by Adjust.
Report by network and cohort
Cost per install, per event and per retained user on each network, with Adjust as the single reference.
How Adjust is connected
We use the attribution and events you already have configured. No need to touch the SDK or the app.
- 01
Adjust access
We connect Babuin to your Adjust account to read the attribution and reports for your apps.
- 02
Choose the events
You decide which Adjust events define a valuable user and what value each one counts for.
- 03
Match with the spend
Babuin links each install and event to the spend of the network and campaign that originated it.
- 04
Daily optimization
With that data, DBA allocates, MonkeyBot bids and Babuin generates the report, every day.
Adjust and Babuin
If Adjust already measures my campaigns, why do I need Babuin?
Adjust measures and attributes; it doesn’t decide how much to invest in each network or when to bid. Babuin acts on that measurement: it allocates the budget across networks and adjusts the bids to improve the cost per event you define in Adjust.
Do I have to install another SDK or change my trackers?
No. Babuin reads the data the Adjust SDK already collects and respects your tracker and event structure.
What Adjust data does Babuin use?
Data aggregated by network, campaign and day: installs, events, revenue and cohorts. It doesn’t need user-level data or device identifiers.
What about iOS and SKAdNetwork?
Adjust consolidates SKAdNetwork attribution with traditional attribution. Since Babuin works with figures aggregated by network and campaign, which is what it needs to allocate the budget, optimization works the same on iOS and Android.
Does it also work if I use AppsFlyer?
Yes. Babuin also connects to AppsFlyer: see the AppsFlyer integration.
VodaPay measured with Adjust and Babuin allocated with that data
The numbers come from the client’s CRM or MMP, not from the platforms’ dashboards. See the case studies in detail.
VodaPay · Vodacom South Africa
With 19% of the budget reallocated
“Working with MonkeyFlux was a game changer for Vodacom South Africa. Thanks to their data-driven approach and advanced optimization technology, we saw a huge uplift in Vodapay app installs and in-app engagement”
Head of Marketing, Vodacom Financial Services · Source of truth: Adjust
Keep exploring
MonkeyBot: the digital trader for every campaign
Bids per slot, forecasts whether a buy is worth it and audits every bid.
View page →AppsFlyer integration
AppsFlyer installs, in-app events and cohorts as the source of truth.
View page →
DBA: allocation across networks
How Babuin allocates the budget every day.
View page →Optimize with your business data
We will show you Babuin with your media and your source of truth. No commitment.