Connect your CRM, ERP or MMP with Google Ads, Meta, TikTok and all your media
Your source of truth is the sales, leads or installs your business already records. Babuin reads them from your CRM, ERP, MMP, analytics, e-commerce or spreadsheet and uses them to bid and allocate the budget across all your media. That way you stop depending on each platform’s figures, which rarely match your CRM.
More than 30 connected platforms
Babuin connects to the media where you invest and to the systems where your business records the results.
Where Babuin optimizes
The media you invest in. Babuin bids and allocates the budget across them.
Ad managers · paid media
Google Ads
Meta
TikTok
X
LinkedIn
Spotify
Snapchat
Pinterest
Reddit
Apple Search AdsDSP
Display & Video 360
AmazonRetail media
AmazonAd server
Campaign Manager 360Social networks · owned media
YouTube
Instagram
FacebookLinkedInTikTokXPinterestSnapchatRedditWhere it reads the results from
Your source of truth: the system that records the sales, leads or installs.
Collaboration and AI
Work tools it also connects to.
Collaboration
SharePoint
Google Drive
SlackAI
ChatGPT
Claude
GeminiDon’t see your tool?
Tell us what you use. In the meantime, any business result can be connected with a periodic export or a spreadsheet.
Connect, match, optimize
About integrations
What is a source of truth?
It is the system where your business records the results that matter: sales in the CRM or the ERP, installs in the MMP, orders in your e-commerce or a KPI in a spreadsheet. Babuin uses it as the single reference for measuring and optimizing all media.
Why aren’t each platform’s conversions enough?
Because each platform claims the whole sale for itself under its own rules, and the sum of all of them exceeds the real sales. We explain it in why each platform’s metrics don’t match your CRM.
Which media does Babuin work with?
With the ad managers of Google Ads, Meta, TikTok, X, LinkedIn, Spotify, Snapchat, Pinterest, Reddit and Apple Search Ads; with DSPs such as Display & Video 360 and Amazon DSP; with Amazon Ads in retail media, and with Campaign Manager 360 as the ad server.
Can I connect several sources at once?
Yes. For example, the CRM for leads and the ERP for invoicing. You define which one is the reference for each result.
What if my system isn’t on the list?
You can use a periodic export or a spreadsheet. Babuin uses it just like any other source.
Do I have to change my campaigns or my tools?
No. Babuin works with the systems you already use and on your current media accounts.
Keep exploring
Optimize with your business data
We will show you Babuin with your media and your source of truth. No commitment.