Daniel Gonzalez
Sales Director at MonkeyFlux. He works with advertisers and agencies that want to optimize their media with their business data.
Measuring with business data, not with each dashboard’s
Daniel leads the MonkeyFlux sales team. His day-to-day work is helping advertisers and agencies connect their business results (sales in the CRM, installs in the MMP, orders in the e-commerce store) with their media buying, so that bids and budget allocation are decided with that data.
In the Resources articles he explains, without unnecessary jargon, why each platform’s metrics don’t match the CRM, how to send real sales back to Google Ads and Meta, and how to measure every medium against a single reference.
Guides written by Daniel
- Measurement
Advertising attribution: why each platform’s metrics don’t match your CRM
Google, Meta and TikTok all claim the same sale. Six reasons their figures don’t match your CRM and how to measure with a single reference.
- Integrations
How to upload offline conversions to Google Ads and Meta
What data you need, how it is linked to the click and what changes in bidding when the platforms receive your real sales.
- Measurement
Source of truth: what it is and how to use it to optimize campaigns
The system where your business records the results that matter, and how to turn it into the reference for your media.
- Measurement
Marketing Mix Modeling: what MMM is and how it works with attribution
What a marketing mix model measures, what data it needs, how it differs from attribution and why it should be calibrated with tests.
- Integrations
Meta Conversions API: what it is and why the pixel is no longer enough
What the Conversions API adds to the pixel, how to deduplicate events and what to check when Meta doesn’t record your purchases.
- Measurement
Server-side tracking: what it is, what changes and when you need it
How server-side tagging and server-side GTM work, what they improve, what they don’t solve and when they are worth setting up.
- Measurement
Third-party cookies and Consent Mode v2: why your campaigns are losing conversions
Safari, iOS and cookie rejection leave conversions unmeasured. What Consent Mode v2 changes and how to recover the signal without bypassing consent.
Optimize with your business data
We will show you Babuin with your media and your source of truth. No commitment.