The starting point
FLiPO captures leads on Meta with Lead Ads campaigns. With several campaigns running at once, each one’s performance changes from day to day, and a fixed budget split leaves money in the ones that convert least.
What Babuin did
DBA moved the budget every day towards the campaigns that converted best. MonkeyBot handled the buying within each campaign: it bids per slot, forecasts whether a buy is worth it and audits every bid against the effective cost per lead.
Total investment stayed the same. The goal was to get more leads out of the same budget.
How it started
FLiPO started with a test. Results had already improved in the first month and, as its CEO puts it, the difference was clear enough to make MonkeyFlux part of its advertising investment strategy.
Results
- +30% leads with the same investment.
- −23% cost per lead.
What other lead-generation advertisers can apply
- Don’t fix the split between campaigns. Reviewing it every day with recent data recovers budget that is lost in the ones that convert worst.
- Start with a limited test. A month with the same investment lets you compare before and after with no risk.
- Take the next step with your CRM. If you optimize for qualified leads or sales instead of form fills, the algorithm learns from what actually sells. We explain how in offline conversions.
“We tried MonkeyFlux with a test and within a month we had already improved results. It was so clear-cut that today it is part of our advertising investment strategy.”
