At MonkeyFlux, we help create dozens of YouTube campaigns a week. An immensely popular way for brands to connect with their audience, they are an indispensable part of most digital strategies. However, anyone whose day-to-day involves dealing with Google Ads knows that they don’t exactly make things easy!
(Sorry Google, but it’s true)
YouTube/Google is a gargantuan player and knows that anyone who wants into the game will simply accept their rules. We wanted to share some of the things we’ve learned (the hard way!) and make sure that things are as painless as possible for you. You can thank us later.
Today: tips to get your YouTube campaign through the approval process first time.
24 hours – no matter who you are
First of all, did you know that the approval process takes 24 hours as a minimum and can take up to 72 hours in some extreme cases? This is the case for everyone, no matter how big or small your brand.
Word to the wise: if after 24 hours your campaign hasn’t been approved, give Google support a call and request it be changed from automatic to manual review.
At MonkeyFlux, we got a little tired of the constant calls to Google to request this process (we all know the hold music off by heart), so the dev team geniuses actually programmed the bot to make them for us. Smart guys!
It might seem obvious, but…
…certain content and practices will never make it through the approval process.
Take a look here for a full list of what will set off the alarms and have your campaign sent packing. This could be anything from promoting hatred or discrimination to trying to pass off counterfeit goods as genuine. We know you wouldn’t dream of any of the above, but if your campaign gets rejected, maybe check the resource above and see if you haven’t accidently breached Google’s guidelines.
If you’re quietly rolling your eyes (who has time for to keep an eye an all of that, right?) you should know that our customers automatically receive an informative email if their campaign is rejected with the steps to take to rectify the situation. Simples!
Have you got your URLs in a row?
You’ll always be asked for a final URL when you’re advertising on Google.
In the creation process, you’ll be asked to enter the final URL. If your tracking template doesn’t bring users to the Final URL, your campaign will be sent back. Frustrating, especially if you’re not used to how URLs need to be used in campaign creation.
Not to blow our own trumpet or anything, but MonkeyFlux’s platform features a 5-step wizard that makes campaign creation a logical, fill-in-the-fields process. Kind of like booking a flight. The fields for URL entry are just a step in the process, clearly explained and with our support on hand for any issues.
Privacy is a good thing, but not for your campaign videos
Make sure your video is set either to either “Public” or even “Unlisted”. If it’s set to “Private”, it won’t be reviewable and will be returned to sender (you).
Keep in mind too that for some countries, the review team is located overseas. An example of where this became an issue? Some Spanish clients of ours couldn’t figure out why their video wasn’t getting through the review process. We looked into it and saw that their video, which they had set to be viewable only in Spain, was therefore invisible to the review team in Poland!
Not all issues are obvious. It took a lot of confusion and frustration for team MonkeyFlux to get to the level of YouTube expertise we’re at and we want to save you that!
You’ll get there
There’s nothing more exciting than getting your campaign out there and generating views, clicks and conversions for your business. But let’s face it – this particular part is never fun… There are many more things that can cause delays, setbacks, frustration, wasted resources and money, but too many to mention here. For now we just want to wish you luck. This format can be tricky to master, but it’s worth it, so don’t give up.