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Marketers: So, we’re weeks into COVID-19 shutdown. What do we know?

Covid-19 lockdown is mutating from the shock and novelty it once was into the new everyday reality for marketers. Working from home, talking through a webcam to cagey and erratic clients, trying to save the now while keeping an eye on the medium to long-term. If you’re reading this it means you’re still keeping on keeping on and haven’t lost your drive (or, touch wood, your job). At the beginning of this crisis, we posted this roundup of some articles we found to be oases of calm and wisdom in what had become a scary world for marketers.

Three weeks on, we wanted to bring you some more pieces with real data on the situation as it has developed and advice as to how to respond.

Tips, YouTube

Your YouTube campaigns are costing you way too much.

You may work for a big brand and are putting your YouTube campaigns in the hands of an agency. Or you may be a small agency or even advertising your brand on your own account, running campaigns or hoping to do so and overestimating the costs of using this format, which could in reality be much lower.

YouTube should be an indispensable part of any digital strategy. A technological solution could be the key to making it a more affordable format for your company to reap the benefits of.

Tips, YouTube

YouTube Tips & Tricks: Why was my campaign rejected?

YouTube/Google is a gargantuan player and knows that anyone who wants into the game will simply accept their rules. We wanted to share some of the things we’ve learned (the hard way!) and make sure that things are as painless as possible for you. You can thank us later.

Today: tips to get your YouTube campaign through the approval process first time.

Tips, YouTube

Guide: how to successfully advertise on YouTube

In the majority of digital businesses, marketing videos are enjoying ever-increasing popularity. This is due largely to the level of interaction they generate between brands and their consumers. It should come as no surprise, then, that this format has become an indispensable communication strategy for any business, since it allows them to connect with potential clients while also boosting brand image.