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Marketers: still thinking TikTok is for Teens?

Thinking it is one thing. Discarding this platform that’s smashing records both here in Europe and all over the world is quite another. Make no mistake, TikTok’s unstoppable expansion can’t be measured solely by the the new territories it’s sweeping across. You also have to look at the new kinds of users that are succumbing to its charms. And don’t forget the brands that are finally coming round and investing large-scale in the most famous app in the world right now.

News

Technology, COVID and …Good News?

In unprecedented, uncertain and frankly scary times like these, we need to stay informed. We look to trusted sources from for reliable guidance and while we try to steer well clear of clickbaiters and scaremongers, we certainly don’t want our pill sweetened either. We want the truth, the whole terrifying truth and nothing but that.

However, even in a crisis on this scale, there truly are reasons to have hope, reasons even to crack a smile.

News, YouTube

Marketers: So, we’re weeks into COVID-19 shutdown. What do we know?

Covid-19 lockdown is mutating from the shock and novelty it once was into the new everyday reality for marketers. Working from home, talking through a webcam to cagey and erratic clients, trying to save the now while keeping an eye on the medium to long-term. If you’re reading this it means you’re still keeping on keeping on and haven’t lost your drive (or, touch wood, your job). At the beginning of this crisis, we posted this roundup of some articles we found to be oases of calm and wisdom in what had become a scary world for marketers.

Three weeks on, we wanted to bring you some more pieces with real data on the situation as it has developed and advice as to how to respond.

Tips, YouTube

Your YouTube campaigns are costing you way too much.

You may work for a big brand and are putting your YouTube campaigns in the hands of an agency. Or you may be a small agency or even advertising your brand on your own account, running campaigns or hoping to do so and overestimating the costs of using this format, which could in reality be much lower.

YouTube should be an indispensable part of any digital strategy. A technological solution could be the key to making it a more affordable format for your company to reap the benefits of.

Tips, YouTube

YouTube Tips & Tricks: Why was my campaign rejected?

YouTube/Google is a gargantuan player and knows that anyone who wants into the game will simply accept their rules. We wanted to share some of the things we’ve learned (the hard way!) and make sure that things are as painless as possible for you. You can thank us later.

Today: tips to get your YouTube campaign through the approval process first time.

News, Tips

Coronavirus: As a marketer, what can I do right now for my brand?

These are, to say the least, unpredictable times. The sense of calamity many marketers are experiencing will mean some will be aiming simply to limit damage until this storm blows over. Others will aim to capitalize on the chaos to salvage some quick profit. We wanted to share with you some quality articles calling for cool heads and foresight and give you some actionable takeaways we found useful. We hope you’ll find them helpful too.

Tips, YouTube

Guide: how to successfully advertise on YouTube

In the majority of digital businesses, marketing videos are enjoying ever-increasing popularity. This is due largely to the level of interaction they generate between brands and their consumers. It should come as no surprise, then, that this format has become an indispensable communication strategy for any business, since it allows them to connect with potential clients while also boosting brand image.