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April 2020

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Marketers: So, we’re weeks into COVID-19 shutdown. What do we know?

Covid-19 lockdown is mutating from the shock and novelty it once was into the new everyday reality for marketers. Working from home, talking through a webcam to cagey and erratic clients, trying to save the now while keeping an eye on the medium to long-term. If you’re reading this it means you’re still keeping on keeping on and haven’t lost your drive (or, touch wood, your job). At the beginning of this crisis, we posted this roundup of some articles we found to be oases of calm and wisdom in what had become a scary world for marketers.

Three weeks on, we wanted to bring you some more pieces with real data on the situation as it has developed and advice as to how to respond.